Case studies

Achievements
The campaign It contributed to suspending the construction of a deep-water port.
About 500,000 views in two weeks.
22,000+ organic followers on the campaign’s Instagram.
40+ organizations joined the campaign.
The Gulf of Tribugá was named a Mission Blue Hope Spot by Dr. Sylvia Earle.
Screened at COP27 in Sharm el-Sheikh, Egypt, 2022.
Five awards, including Best Documentary at Santiago Wild (with National Geographic) and recognition at the BC Environmental Film Festival.

Mission · The change we needed
A deep-water port was planned in the Gulf of Tribugá, one of the most biodiverse places on Earth. Most Colombians had never heard of it. We needed city audiences to care, talk and share, so decision makers would hear them.

Orchestrate · Who moved first
Communities, scientists and local organizations. Then 10 to 15 public figures in selfie videos, each one ending with a community member’s voice.

V · The story
Three episodes, Land, Ocean and People, told by those who live there. A love story about a place, not a political film.

E · How it spread
National TV said no. We released it free online for two weeks, in the middle of the pandemic. More than 40 organizations shared it, and the conversation reached the people deciding on the port.

Achievements
Launched by SPACE10 on World Habitat Day 2022.
Featured on ArchDaily, in English, Spanish and Chinese.
Put the voices of Vereda Granizal, home to 30,000 people, in front of an international design audience.

Mission · The change we needed
By 2030, the UN estimates three billion people will live in informal settlements. SPACE10 wanted to explore a different answer to housing: built with communities, not for them. The film had to make that research real for a global audience of designers, architects and decision makers.

Orchestrate · Who moved first
The residents of Vereda Granizal, a settlement of about 30,000 people on the edge of Medellín. Then the researchers, architects, government and NGO voices who work alongside them.

Voice · The story
Families displaced by violence who build their own homes, brick by brick, together. The residents tell it. The experts add context, never the other way around.

Engage · How it spread
Released on SPACE10’s platform for World Habitat Day, then picked up by ArchDaily for an international design audience.

Achievements
32,000 views on Facebook and 22,000 on YouTube.
New members and volunteers named the film as what brought them in.
The initiative gathered 380,000+ signatures.

“This little gem significantly boosted our outreach and many new volunteers referred to this clip.” Stefan Weiß-Fanzlau, Co-Initiator and Marketing Lead, Klimavolksbegehren.

Mission · The change we needed
In 2020, Austria’s climate citizens’ initiative gathered 380,000+ signatures. The next step was to keep that energy: bring in new members and volunteers, aged 20 to 35, to push for legal climate protection.

Orchestrate · Who moved first
The initiative’s own volunteers. The film was made for them to share with friends their age.

Voice · The story
The film doesn’t lead with the organization. It leads with the why. We researched how the climate crisis is changing Austria’s nature, landscapes and wildlife, and built the story on that science. Uplifting but realistic. People had to care about the problem before being asked to join.

Engage · How it spread
Released on Facebook and YouTube, and shared by volunteers in their own networks. New members later said the film was what made them act.

Achievements
A 4-minute film, part of a prize that also gave the farm a new brand identity.
Every claim backed by footage: the water system, the biodigester, the grazing rotation.
The farm went from communication as decoration to a public face that matches its work.

The method
List every claim and the shot that proves it. Then make the proof a pleasure to watch.

Mission · The change we needed
Agropecuaria El Remanso is a cattle farm in Tame, Arauca, doing the real work: silvopasture, rotating plots so the land rests and regrows, native forest kept standing, water protected, a biodigester turning waste into gas and fertilizer, and jobs for people from areas hit by the armed conflict. Its communication showed none of it. People had to understand the farm and believe it.

Orchestrate · Who moved first
José Luis Bothia, the owner. A long interview, his brief, research and a script. Then a list of every claim and the shot that proves it, so the crew knew exactly what to film before the shoot.

Voice · The story
Cattle ranching, biodigesters and carbon capture sound dense. If it’s boring, you switch off in 20 seconds. So we gave it a nod to classic Westerns: horses, cowboys, the work, the music. Infographics explain the science on top. After watching, you understand silvopasture. The voiceover says the farm captures more carbon than it emits. That’s the farm’s claim. What the film proves is what you can see.

Engage · How it spread
Published on the farm’s channel and used with its new brand to present the farm to partners and buyers.

Achievements
A full toolkit left in place: launch kit, storytelling guide, campaign tracker and consent form.
The founder’s newsletter grew to 1,000+ subscribers in under two weeks.
A team that now films and publishes on its own.

Mission · The change we needed
HEI pays emergency hospital bills for people who can’t. Its communication showed numbers, not people. We needed an international audience to donate through GlobalGiving and share the campaign.

Orchestrate · Who moved first
HEI’s own team, trained to film their own stories. Then the founder’s network and public figures.

Voice · The story
The people HEI helped, with their consent, and the founder’s reason for starting it. Filmed by HEI’s own videographer with a phone and a small mic. I wrote the scripts and edited remotely.

Engage · How it spread
GlobalGiving, LinkedIn and the founder’s newsletter, each with its own content plan.